GMetriXR is a virtual reality (VR) platform that allows no-code development of immersive 3D 360 VR experiences. I was a member of the lead design team which ideated, programmed and deployed VR modules for multinational companies’ engagement exercises such as Paypal, Accenture, etc.
The UX Report
My introduction to the company happened when I was interested in their platform and reached out to them with a comprehensive document consisting of their UX flows.
The above is an example of such an evaluation. I received positive feedback on certain ideas - including the user reference frame and handling yoke analogies which were essential to note in the platform's UX.
Virtual Reality Development
As part of a transition phase in the company's platform only section, we also participated in developing experiences for several clients in order to demonstrate the platform's abilities.
Applications of VR in Retail
For a normal screen, a VR store is able to display almost 100 fold more products than current e-commerce interfaces can show. The immersion developed yields a retention rate of 2x-3x more than comparative platforms.
Clients seeking an immersive custom design inspired VR solution were also well accommodated by the platform. Our retail experiences, for example, included renowned fashion designer Manish Malhotra manishmalhotra.in/virtual-store/ - their team noted a boost in conversion rates by 70% & engagement rates rose by 2x-3x. We further developed innovative integrations with VR media and human-web-interaction technologies; I was given the opportunity to directly handle projects worth ~$50,000 which included the conduction of collaborative design-tech exercises with clients and our internal development teams.
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